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Get Organized: How to Plan, Budget, and Schedule Your Gifts

Winging it is appropriate in some instances like spontaneously deciding where to go for dinner, taking a scenic route rather than the normal path, or starting a new Netflix binge on a series you’ve heard nothing about. 

But, my friends, when it comes to gift-giving, you’ll always be better off by putting some thought into it. Whether the lucky recipients are friends, family, employees, or customers, you should know how to plan, budget, and schedule your gifts.  

You’re on your own with this one. Go figure it out. 

Oh, we kid, we kid. Of course we’re going to provide some guidance below!

Start With a List

It’s fun checking items off a list, and how you create that–note pad, spreadsheet–is up to you. Start by committing people’s names to paper or Excel. These are the must-gift folks, as in, if you forget them, you’ll look bad. 

For each one, decide the occasions during the year to gift them and how much you are willing to spend per gift. Oh, and ensure that it is within your means. Sounds elementary, but if you’re a business owner, and you improvise your spend, that can hurt your budget in other areas of the company. There’s a fine line between being too frugal and too extravagant. 

Set Your Annual Gift Budget

Speaking of budget, just how much should you spend annually? This certainly depends on your personal and/or company financial situation. To give you an idea, in 2020, the average American spent $998 on gifts during the holiday season. So, play with that spreadsheet to make the total work for you. 

Monthly Gift Spending

Stay with me here. Divide your gift budget by 12 to determine the average of your monthly gift spend. I know this is stating the obvious, but 1) it keeps you on track and 2) you’d be surprised how many people ignore this and go over budget. 

If you really want to be disciplined, each time you receive your paycheck, set the monthly sum aside for gifts, and don’t spend it on anything else. 

When it comes to your clients, the best practice is to allocate a gift fund for the year, and while you’re at it, budget for prospects, too, because sending them a gift is a gesture of goodwill and may lead to future business

Choice of Gifts

As we’ve previously written, giving gifts makes you happier, and there are many to choose from, including ( 🚨 SHAMELESS PLUG ALERT 🚨) gift baskets loaded with chocolates, candies, wine, nuts, coffee, tea, and other goodies. These gifts are perfect for a wide range of occasions since everyone loves indulging in these irresistible treats. But knowing your audience is key, and if it’s a gift card that makes them happy, then go for it. 

You don’t have to be a mathematician to set an annual gift-giving budget. Know what you can afford, who you want to surprise, and the rest is gravy.

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Woman Owned – Local – Exceptional Quality – Personal Touch


Basketworks is a woman owned gift basket company, located in the north suburbs of Chicago (specifically Northbrook, IL) since 1997. We are proud to offer a variety of gifts and gift baskets appropriate for all occasions. Each of our packages is built to order, allowing for customization at no additional cost to our clients. We can customize your gift with imprinted ribbon or even include items with your corporate logo and colors.

Our staff attends half a dozen or more gift and gourmet shows each year to search out new products and to taste and select every item we use in our gift baskets and gift packages. We proudly offer gluten free, kosher, heart healthy, and other special diet foods, all tasted for quality by our own staff.

We've won multiple national industry awards including 1st place for Executive Design. We were named to Gift Basket Review's Top 50 Gift Basket Companies. We won a 2nd place grant in the First Annual Idea Cafe "Mom Grant." We've been featured in the Chicago Tribune, on WBBM Radio, in "The Gift Basket Design Book", Rave Reviews Magazine & GBA Digest.

Send a truly special gift to someone. Call us today at 888-794-4387!
When Lise stood up at the Northbrook Chamber meeting for some reason I got the impression that she could design a spectacular gift basket for one person or maybe a small group of people. Little did I know she has huge capabilities and loves orders of 2,000 baskets. And here's the thing -- tisket, a tasket every basket is a work of art filled with delights everyone loves.
I don't just love Basketworks; I lurve Basketworks.
Jim Ardito, President Ardito Creative Enterprises
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