{"id":349,"date":"2021-03-09T14:10:17","date_gmt":"2021-03-09T20:10:17","guid":{"rendered":"http:\/\/79gifts.com\/blog\/?p=349"},"modified":"2021-03-09T15:19:34","modified_gmt":"2021-03-09T21:19:34","slug":"three-things-you-need-to-know-behind-the-psychology-of-gift-giving","status":"publish","type":"post","link":"https:\/\/www.79gifts.com\/blog\/three-things-you-need-to-know-behind-the-psychology-of-gift-giving\/","title":{"rendered":"Three Things You Need to Know Behind the Psychology of Gift-Giving"},"content":{"rendered":"\n
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If you\u2019ve ever wondered how people choose the gifts they send, you\u2019ve come to the right place. Previously, we\u2019ve written about moments that trigger gift-giving<\/a>, and how giving makes you happier<\/a>.\u00a0
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We\u2019ve taken it one step further in this blog post to share some research behind the psychology of gift-giving. <\/p>\n\n\n\n

\u201cThey study this stuff?\u201d you may ask. 
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Indeed they do. In fact, there are studies about everything to the point where it\u2019s impossible to make one up. I\u2019ll demonstrate: I bet there\u2019s never been a study concluding that mosquitoes don\u2019t like the musical stylings of the DJ, Skrillex. Except there has been<\/a>, and we now know that the blood-sucking insects aren\u2019t fond of the track \u201cScary Monsters and Nice Sprites.\u201d
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You\u2019re welcome. 
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Back to gifts. Let\u2019s take a closer look at the psychology that influences the generous folks who think of others. 
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1) Picking Gifts for The Picky is no Picnic<\/strong>
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Humans are nothing if not stress magnets, and we drive ourselves crazy seeking \u201cthe perfect gift\u201d for people. Our stress ramps up when we shop for the picky among us. Science Daily<\/a> summarized study findings on this and determined that often people would rather throw in the towel and \u201cforget\u201d to buy something altogether than struggle to find the right gift.\u00a0
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That\u2019s not cool. 
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2) Gift Cards are a Safe and Effective Choice<\/strong>
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Gift cards may be construed as impersonal gifts, and that\u2019s the beauty of them. As the same article points out, \u201cGift cards, it seems, hit a sweet spot–they have the flexibility of cash, but are given and meant to be spent as gifts.\u201d 
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And spent as gifts they are. The majority of gift card-recipients treat themselves to something they normally wouldn\u2019t use for with cash. These items are referred to as hedonic purchases because they often fall under the consumed-for-luxury-purposes category.  
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3) It Feels Better to Personalize a Gift<\/strong>
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Personalized gifts are kind, demonstrate empathy, and show that you\u2019re an all around thoughtful person. To make them really count, though, put forth the effort to understand what makes the recipient tick.<\/p>\n\n\n\n

Citing the lead researcher, the article mentions, \u201cGivers tend to focus on what recipients are like rather than what they would like. This can lead them to gravitate toward gifts that are personalized but not very versatile.\u201d
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For example, if you\u2019re a business owner searching for a personalized gift for a client who you know enjoys red wine, we might be able to help you with an elegant wine and cheese gift basket (wink, wink). <\/p>\n\n\n\n

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It\u2019s important to note that these findings are from one study, and if you\u2019ve established a tried and true method of gift-giving, then stick to it. But it does pull the curtain back on how we make purchasing decisions, and hopefully this blog post will help make your process less stressful and more enjoyable. 
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Please subscribe to our blog post and follow us on Facebook <\/a>and LinkedIn<\/a>.\u00a0
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If you\u2019ve ever wondered how people choose the gifts they send, you\u2019ve come to the right place. Previously, we\u2019ve written about moments that trigger gift-giving, and how giving makes you happier.\u00a0 We\u2019ve taken it one step further in this blog post to share some research behind the psychology of gift-giving.  \u201cThey study this stuff?\u201d you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/posts\/349"}],"collection":[{"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":1,"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/posts\/349\/revisions"}],"predecessor-version":[{"id":351,"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/posts\/349\/revisions\/351"}],"wp:attachment":[{"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/categories?post=349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.79gifts.com\/blog\/wp-json\/wp\/v2\/tags?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}