You’d think with so many brick and mortar and online retailer options, that finding the right holiday gift would be a cinch.
Why is gift-giving so hard? Because it is.
But this isn’t a blog post about why; rather we focus on how to make it an easy process.
The holidays are the perfect opportunity to show your gratitude to your friends (including frenemies), family (including those who don’t necessarily deserve your gratitude), and clients (who are always awesome no matter what).
You want something meaningful enough to convey your message effectively yet affordable enough that it won’t break your budget. You also want to ensure your gift is available and will arrive on time.
Let’s take a look at making holiday gifting easy with four simple steps.
Step 1. Determine Your People Gift List
Get planning now if you haven’t started already.
Make a list of the people you want to thank with a token of your appreciation, complete with their addresses and telephone numbers.
For business, it’s a good idea to separate the list based on client details, such as longer-term clients vs newer clients or higher value clients vs lower, you can assign different “levels” of gifts based on cost. This ensures everyone receives an appropriate gift.
Step 2. Determine Your Budget
This step should probably go first, but it’s funnier this way.
I should have warned you at the beginning that there’d be some math involved, but whatever.
We’re going to stay on clients a moment, though this same approach can be applied to friends, family, strangers, what have you. Set a budget limit to assign a budget to each gift “level,” using the value of your association with each client as your guide. Remember to include the total cost, such as tax and delivery, as the longer the list, the more quickly these small numbers add up. It’s not about sending something ostentatious and expensive, but instead something thoughtful as a token of thanks.
Step 3. Select a Gift Style or Theme
You’re at an advantage if you have a sense of your gift recipient’s taste.
This allows you to narrow down your choices by selecting a gift style or theme. For example, you could choose to give all of your friends and family members gifts that are handmade (and then give the gift of a hand massage and manicure afterward). Or, you could focus on giving eco-friendly gifts that will help reduce your carbon footprint. Whatever gift style or theme you choose, make sure to put thought into each and every present.
It’s a nice touch.
Step 4. Finalize Your Plans
You can see the finish line! Now it’s time to finish.
Your gift isn’t ready without a personalized message and a delivery date. You don’t want the gift to arrive after the holidays. Forget better late than never. Get a sense of shipping and delivery schedules, as there can be lags during the holiday season.
Just like that, your work is done. But it’s not because…
🚨SHAMELESS PLUG ALERT🚨
Today is Giving Tuesday, and we’ve got you covered.
BasketWorks proudly supports the Northfield Food Pantry with our Gifting for Good Food Pantry Gift Basket. Twenty-five dollars from each basket sold will be donated to the pantry. A card is included in each basket notifying the recipient of this donation. And it’s a great basket, loaded with holiday goodies like Everton butter toffee pretzels, English tea cookies, peanut brittle,, ice wine chocolates, and so much more.
BasketWorks is a woman-owned gift basket company located in the north suburbs of Chicago (specifically Northbrook, IL) since 1997. We are proud to offer a variety of gifts and gift baskets appropriate for all occasions. Each of our packages is built to order, allowing for customization at no additional cost to our clients. Contact us today! Please subscribe to our blog post and follow us on Facebook and LinkedIn.